I'm John Craven and I founded this training and nutrition organization out of sheer passion for nutritional/physiological sciences, bodybuilding, and to help EVERYONE, no matter their specific fitness goals, obtain them in the most optimal way possible.
I've come a long way on my own personal journey to attain the information necessary to improve my own physique, health, and general quality of life and I'm more than eager to share the libraries of information I've gathered with everyone who's taken the time to visit this website.
My extensive background in mechanical engineering has developed an insatiable quest for knowledge and problem solving across all facets of life; including nutritional physiology and bio-mechanics.
I'm not a personal trainer.
But I can instruct you how to train effectively and efficiently.
I'm not a nutritionist.
But I can teach you everything you need to know to make quality nutritional choices.
I'm not a "life coach".
But I can show you how to improve the quality of your life.
I'm a firm believer in self improvement. But by improving my own life, only one person benefits from it.
True happiness and fulfillment lies in improving the lives of everyone around me.
That's why I'm here.
To share the tools that were available to me to build something that you can be proud of for a lifetime.
"As to the methods, there may be a million and then some, but principles are few. The man who grasps principles can successfully select his own methods. The man who tries methods, ignoring principles, is sure to have trouble."- Ralph Emerson
I've come a long way on my own personal journey to attain the information necessary to improve my own physique, health, and general quality of life and I'm more than eager to share the libraries of information I've gathered with everyone who's taken the time to visit this website.
My extensive background in mechanical engineering has developed an insatiable quest for knowledge and problem solving across all facets of life; including nutritional physiology and bio-mechanics.
I'm not a personal trainer.
But I can instruct you how to train effectively and efficiently.
I'm not a nutritionist.
But I can teach you everything you need to know to make quality nutritional choices.
I'm not a "life coach".
But I can show you how to improve the quality of your life.
I'm a firm believer in self improvement. But by improving my own life, only one person benefits from it.
True happiness and fulfillment lies in improving the lives of everyone around me.
That's why I'm here.
To share the tools that were available to me to build something that you can be proud of for a lifetime.
"As to the methods, there may be a million and then some, but principles are few. The man who grasps principles can successfully select his own methods. The man who tries methods, ignoring principles, is sure to have trouble."- Ralph Emerson
